Play Matters Toys

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$34.99

COROL: First Baby Pink

Soft and light, this adorable first doll in plush velour pajamas will enchant the very young. Machine washable. 12 inches tall. Blue eyes. Ages birth and up. [Product Details...]

$14.99

Dimpl

Babies everywhere find this new toy so hard to put down! For ages 10-18 mos, from Fat Brain Toys. [Product Details...]

$16.99

Ditty Bird Baby Sound Book: Children'S Songs

[Product Details...]

$19.99

Douglas Sloth Sshlumpie

Softest, sweetest baby mat/blanket ever! For ages birth-5 yrs, from Douglas Toys. [Product Details...]

$10.00

Gift Certificates

Gift certificates for all occasions! For in-store use only. [Product Details...]

$39.99

GUND Flappy the Elephant

Hearts melt when this precious pachyderm plays peek-a-boo and sings! For ages birth-3 yrs, from GUND. [Product Details...]

$24.99

K's Kids Pull-Back Vehicles

Four soft fabric vehicles that little hands can pull back and release…then watch them go! From Melissa & Doug, for ages 9-36 mos. [Product Details...]

$19.99

Melissa & Doug Musical Bongos

Three play modes included! For ages 6-36 mos, from Melissa & Doug. [Product Details...]

$15.99

Mermaid Act Book

Douglas Co., Inc. Mermaid Act Book Plush [Product Details...]

$14.99

Mermaid Teether

Douglas Co., Inc. Mermaid Teether Plush [Product Details...]

$19.99

Mirari myPhone

Leave a loving message on this phone! Packed with songs, sounds, and icons. For ages 6 mos-3 yrs, from Play Monster. [Product Details...]

$16.95

Kids will have a great time keeping the beat with these soft and colorful cloth-covered bongo drums! Flip a switch to play in drum mode (pat the drum and it plays a drum beat) or music mode (plays a song and kids can tap to add their own drum beats). Or, switch it off for quieter drumming. Bongos feature bright colors, friendly animals, and knotted fringe to add texture and promote grasping. [Product Details...]

$29.99

Neo Tobbles

a wonderful sensory experience from Fat Brain Toy Co for ages 6-18 mos. [Product Details...]

$22.99

NogginStik

An effective way to develop focus while stimulating visual and tactile senses from SmartNoggin Toys for ages 0-12 mos. [Product Details...]

$69.99

Pewi Elite - Green

This cool little hybrid “walking buddy” is a grow-with-you, multi-directional ride! From National Sporting Goods Corp, for ages 9-36 mos. [Product Details...]